IABC Fort Worth - Today's Communications Professionals

The end of the year is just around the corner. It seems to be the time of year when communicators really get busy with projects and changes in general. It's times like this when being a member of IABC is vital. IABC is not only a support system for those who need advice; it's a room full of resources with years of communication experience at their fingertips. I hope you have utilized your IABC membership and resources.

We had an amazing speaker introduce us to the world of Web 2.0 in September. In October, we will continue the discussion with a half-day seminar focused on social media. The seminar will take place at Texas Wesleyan University and will open our minds to the new technical direction of communication and marketing. Please save the morning of Oct. 26 and plan to attend this informative event.

Our November luncheon will fall during the week of Thanksgiving, so instead of a luncheon, we have decided to hold a November Networking Event. Please mark your calendar for 6 p.m. on Tuesday, Nov. 18 at Papadeaux in Arlington. We encourage all E-chaser readers to attend. The more the merrier!

I think you for your continued support of IABC Fort Worth. We hope you will take advantage of the many opportunities planned during the coming year.

Betsy Deck
IABC Fort Worth President

Using Social Media to Build Your Brand

Technology progresses every year (every month!), making it harder and harder to keep current. Interactive media experts Susan Nix and Dr. Anders Gronstedt will show you how to grow your brand and reach an increasingly tech-savvy market at IABC's half-day seminar on Oct. 28 on the Texas Wesleyan University campus.

Participants will learn how to use blogs, wiki and social networking to build communities as well as redefine and energize virtual meetings with three-dimensional virtual worlds like Second Life.

Nix is senior vice president for Rassai Interactive and serves on the board of the Dallas-Fort Worth Interactive Marketing Association.

Gronstedt is president of the Sweden- and Colorado-based Gronstedt Group, which helps global companies like Dell, Jamba Juice, Volvo Cars, Ericsson and ADT improve market and workplace performance. His articles have appeared in the Harvard Business Review, and he hosts the weekly "Train for Success" meetings in Second Life.

Time & date: 8:30 a.m.-1 p.m. Tuesday, Oct. 28
Place: Louella Baker Martin Pavilion, Texas Wesleyan campus, Fort Worth
Parking: next to the building and in the lot directly to the north

RSVP by noon, Friday, Oct. 10 for the Early Bird Discount or by noon, Friday, Oct. 24 for regular rates. Pay for the luncheon online!

Nintendo is Ad Age's Marketer of the Year
In much the way Apple made music aficionados out of mere music buyers, Nintendo via its Wii system has created a passionate group of devotees out of people who previously couldn't have cared less about video games. Wii broke open a market long confined predominantly to young men and welcomed in the rest of the family.

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Interested in joining IABC? Join online or contact Cheryl Hart at cheryl@hartmarketing.biz.