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Using Social Media to Build Your Brand
Technology progresses every year (every month!), making it harder and harder to keep current. Interactive media experts Susan Nix and Dr. Anders Gronstedt will show you how to grow your brand and reach an increasingly tech-savvy market at IABC's half-day seminar on Oct. 28 on the Texas Wesleyan University campus.
Participants will learn how to use blogs, wiki and social networking to build communities as well as redefine and energize virtual meetings with three-dimensional virtual worlds like Second Life.
Nix is senior vice president for Rassai Interactive and serves on the board of the Dallas-Fort Worth Interactive Marketing Association.
Gronstedt is president of the Sweden- and Colorado-based Gronstedt Group, which helps global companies like Dell, Jamba Juice, Volvo Cars, Ericsson and ADT improve market and workplace performance. His articles have appeared in the Harvard Business Review, and he hosts the weekly "Train for Success" meetings in Second Life.
Time & date: 8:30 a.m.-1 p.m. Tuesday, Oct. 28
Place: Louella Baker Martin Pavilion, Texas Wesleyan campus, Fort Worth
Parking: next to the building and in the lot directly to the north
RSVP by noon, Friday, Oct. 10 for the Early Bird Discount or by noon, Friday, Oct. 24 for regular rates. Pay for the luncheon online!
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