President's Message

Betsy Boyett
IABC Fort Worth, President

IABC Fort Worth is movin' and shakin' during this busy time of year, with accreditation chair Lori De La Cruz, ABC, mentoring us with her IABC Accreditation 101 course. This is the first time the chapter has offered a series of brown-bag lunches to help members and nonmembers alike work toward this designation. A small group of guinea pigs has signed up, and there's room for more. Misery loves company, right?

The ABC designation says that you have met a global standard in organizational communication. You have a specific level of education and experience as a communicator or PR practitioner. Your work demonstrates that you can think strategically and can measure your success, establish meaningful goals, and have a well-rounded, problem-solving approach.

Most ABCs accumulate their professional knowledge through a combination of education and experience. Because of this, there are no required study materials. Accreditation covers a variety of skills.

We owe Lori a special thanks for volunteering to help IABC Fort Worth members work toward their Accredited Business Communicator designation. We'll let you know how the guinea pigs turn out!

Betsy